Webinar ROI Calculator

Currency

Program Cost Program cost details go here

Number of webinars per month

Average duration of webinars in minutes

Average Revenue per deal (€)

Average duration of webinar project

Time Unit

Technology Cost

Webinar licence cost (€)

Conference recording cost (€)

Archived recording cost (€)

Promotion Cost

Banner AD spend (€)

Google AD spend (€)

Social Media campaign spend (€)

Direct e-mail spend (€)

Promotional e-mail spend (€)

E-mail list purchase (€)

Partners sponsoring (€)

Staff Cost

Average salary per employee (€)

Number of employees working on webinar

Average time spent on webinar deployment per employee

Last Webinar Assumptions

Number of subscribers

E-mail openings rate (%)

Click through rate (%)

Registration rate (%)

Attendance rate (%)

Conversion to marketing qualified leads rate (%)

Conversion to sales qualified leads rate (%)

Conversion opportinuities rate (%)

Conversion to closed deal rate (%)

Results

Technology Technology results details go here

Total webinar licence cost (€)

Total conference recording cost (€)

Archived recording cost (€)

Total technology cost (€)

Promotion Promotion results details go here

Total banner AD spend (€)

Total Google AD spend (€)

Total social media campaign spend(€)

Total direct e-mail spend (€)

Total promotional e-mail spend (€)

Total e-mail list purchase(€)

Total partners sponsoring (€)

Total promotion cost (€)

Staff

Average hourly rate(€)

Total staff cost (€)

Webinar Results

Number of email openings

Click through number

Number of registrations

Attendance number

Number of conversions to marketing qualified leads

Number of conversions to sales qualified leads

Number of conversions opportunities

Number of conversions to closed deal

Deal closed to attendance ratio (%)

0 %

Total webinar cost (€)

Webinar ROI

Gross revenue acquired from webinar leads (€)

Profit (€)

Retun on investment (ROI) (%)

Annualized ROI (%)

Number of closed deals to break even

Number of attendants to break even